Most analysts get stuck in reactive work. Not because they lack technical skill, but because they lack business context.
The Strategic Analytics Course gives you the clarity, structure, and tools to work at a more strategic level, so your analysis leads to decisions, not just dashboards.
This course is designed for data professionals who want to influence the business, not just report on it.
How your company makes money, and where analysts have the most leverage
The goals and KPIs of key business functions (marketing, product, sales, ops)
How to build and use metric trees to prioritize analysis
How to frame insights for decision-makers and leadership
How to present analysis clearly using short, focused slide decks.
How to build trust and influence, even without a strategy title.
This is a self-paced course, but it's not passive. All lessons are video-based, taught directly by Juliana Jackson and Timo Dechau.
There will be no reading from slides. Everything is shown, demonstrated, and tied to real examples.
Every module includes a hands-on exercise that you can apply to your work immediately
Downloadable templates, checklists, and frameworks included.
Each with 10+ years of analytics experience across marketing, product, analytics and sales.
Juliana Jackson is a digital strategist with 15+ years of experience turning data into impact. She’s worked with global brands and high-growth startups to bridge the gap between analysis and action.
One of the leading experts on event data analytics to help build better products and growth initiatives. He has worked with companies like Amplitude, Shimano, Cricut, Nuernberger Versicherung, and Audible.
A clear understanding of how your business operates and where your work fits in
Tools to structure analysis around impact, not noise
Confidence to work across departments and present insights that move decisions forward
A repeatable, lightweight approach to storytelling, metric prioritization, and stakeholder alignment
Be the first to know when the course opens.
Joining the waitlist gives you:
Course launches May/June 2025. Limited seats in the first release.
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