Every month (1–2×), I tackle the analytics deep dives you don’t have time for and hand you ready‑to‑use frameworks.
I re‑frame everyday analytics tasks so you spot insights others miss.
Skip the week‑long deep dives; get distilled guides, templates, and metric trees.
Each issue ends with concrete steps and copy‑paste snippets you can apply the same day.
Published 1–2 times per month; each read takes ~10 minutes.
Fresh takes on analytics strategy & decision‑making
Step‑by‑step walkthroughs of advanced setups
Metric trees, roadmaps, and playbooks.
This concept might feel more familiar if you've got some experience with games, be it computer games or role-playing games. In a classic role-playing game, a player starts as a novice or a beginner.
The tricky part comes when you dig deeper. Actually applying and using metrics creates real frustration because metrics need proper context and clear definitions. That's one challenge that trips up many teams.
I have a complicated history with metrics. They've always made sense to me - kind of like how breathing air makes sense, but not something I spent much time thinking about.
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Plus, a subscriber‑only discount on my Analytics Implementation Workbook.
Hi, I’m Timo Dechau.
I’ve spent the last decade helping product‑led teams turn raw data into decisions. My double three-layer method has been featured in leading analytics communities and adopted by scale‑ups across Europe.
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