Unlock Deeper Product & Growth Insights—Without the Overwhelm

Every month (1–2×), I tackle the analytics deep dives you don’t have time for and hand you ready‑to‑use frameworks.

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Why Subscribe?

  • Perspective shift

    I re‑frame everyday analytics tasks so you spot insights others miss.

  • Done‑for‑you research

    Skip the week‑long deep dives; get distilled guides, templates, and metric trees.

  • Action‑ready

    Each issue ends with concrete steps and copy‑paste snippets you can apply the same day.

Inside Each Issue

Published 1–2 times per month; each read takes ~10 minutes.

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    Thought pieces

    Fresh takes on analytics strategy & decision‑making

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    How‑tos

    Step‑by‑step walkthroughs of advanced setups

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    Strategy frameworks

    Metric trees, roadmaps, and playbooks.

Here are three of my latest newsletters

  • Introducing User States in Product Analytics

    This concept might feel more familiar if you've got some experience with games, be it computer games or role-playing games. In a classic role-playing game, a player starts as a novice or a beginner. 

  • The dark side of Growth Metrics

    The tricky part comes when you dig deeper. Actually applying and using metrics creates real frustration because metrics need proper context and clear definitions. That's one challenge that trips up many teams.

  • Metric Trees for Digital Analysts

    I have a complicated history with metrics. They've always made sense to me - kind of like how breathing air makes sense, but not something I spent much time thinking about.

Instant Bonus: When You Sign Up

Get immediate access to my Notion Resource Collection—curated articles, tools & checklists for Full‑Stack Marketing & Product Analysts

Plus, a subscriber‑only discount on my Analytics Implementation Workbook.

About the Author

Hi, I’m Timo Dechau.

  • Team member
    Timo Dechau
    Product & Data person

    I’ve spent the last decade helping product‑led teams turn raw data into decisions. My double three-layer method has been featured in leading analytics communities and adopted by scale‑ups across Europe.

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